Summary: I coordinated a 6-person team of MBAs on a 6-week-long brand strategy consulting project for Flexable, a Pittsburgh-based startup that provides affordable, pop-up childcare for companies and events to achieve the mission of “Childcare Everywhere”™. As the team lead, I developed the project roadmap, delegated tasks, and managed client communications.
Role: Team Lead
Results: Provided actionable, short- and long-term recommendations to the client on strengthening the brand’s online presence and refining marketing collateral for B2B customers.
Skills: Brand Strategy, Competitive Assessment, Marketing, Team Management