boeing x sword & plough
Summary: In addition to my regular scope of work, I successfully pitched a pilot collaboration between the world’s largest aerospace company and Sword & Plough, a veteran- and minority-owned social enterprise that employs veterans to upcycle military surplus fabric into stylish, durable bags and accessories. Gained buy-in from senior leaders across Brand Marketing, Sales, and Corporate Citizenship to sell co-branded products in company stores.
Role: Project Lead
Results: Brokered $20,000 pilot partnership with social enterprise and negotiated that 10% of sales would be donated to my company’s charity of choice that assists military and veterans who are transitioning into civilian life.
Skills: Brand Strategy, Product Design, Marketing Strategy, Innovation